By Jonathan London on 18th March 2015

Android vs Apple – What’s best for you?

Every consumer, business and self-employed person has to weigh up plenty of considerations when they’re investing in new technology, but the key issue for many is what operating system will work best for them.

The Apple and Android operating systems are perhaps the most ubiquitous in the smartphone and tablet market at the moment, so we thought it’d be interesting to look at the relative pros and cons of each one, to help you make an informed choice.

Apple has one edge in that it has a strong and well-known set of brand values, with its commitment to innovation making it an aspirational name for many and one that people want to be associated with.

You might therefore think that investing in Apple technology is a great way to position yourself as a similarly innovative and forward-looking organisation. But on the other hand, Android still has plenty to offer.

Indeed, it is a genuinely effective and powerful operating system, hence the fact it has been taken up by so many manufacturers – and of course, it’s highly affordable.

Critics may cite the latter point as a criticism, as something affordable can’t boast the same “cool” and “cutting edge” element as Apple’s products. But brands that use Android possibly haven’t sought to establish the same kind of emotional connection with their customers that Apple has.

Apple almost aims to promote a lifestyle rather than its actual products, whereas the same cannot be said for brands that use Android – and for most of their customers, it simply doesn’t matter to them. They simply want features, performance and a good price – and Android scores on all three.

Another benefit for self-employed people, freelancers and contractors can be that devices with Android operating systems can be customised a great deal, whereas there is less scope to tailor an Apple gadget to each individual’s needs and circumstances.

The very fact that Android has been developed by Google means it interacts well with other Google apps that you might be familiar with from your laptops and desktop PCs, such as Gmail, Google Hangouts and Chrome.

You might think we’re heavily leaning towards Android in the endless Android vs Apple debate – and to an extent you’d be right. But ultimately, it depends what you want from your devices and how you’re trying to position yourself in your industry.

If you strongly identify with the values and image projected by Apple and want to convey a similar impression to your customers, its operating system is well worth considering. But for those who view their gadgets as more of a vital commodity and want to tailor them to their unique situations, Android might be the best choice.

Jonathan London Written by Jonathan London

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