By Lynne Gowers on 21st October 2016

The importance of client reviews for freelancers

client reviews

Whatever your line of work, if you are in business for yourself, a surefire way to secure new clients is through recommendations from existing clients. Therefore you shouldn’t underestimate the role good client reviews can play in the success of your business.

Whether you are a contract worker, sole trader or running a small business, testimonials show that you have a proven track record in your field and that you are serious about client satisfaction.
Lee Woodman, Digital Director at Boox says, “Without positive client reviews freelancers on sites such as Upwork would simply not get any work; the entire ecosystem is driven by good reviews.”

Getting great testimonials

Positive feedback from happy customers can certainly help land new projects, but most freelance professionals are unsure about how to go about getting it, or are reluctant to do so.

Here are a few tips:

  • Do a good job!
    If your work isn’t up to scratch, you can’t expect your client to recommend your services to others. Over-delivering on projects is one way to ensure glowing client reviews.
  • Request feedback as a matter of course
    Ask every client to give feedback on your work every time you finish a job or contract. If a client expresses satisfaction, ask if you can use their comments as a testimonial.
  • Just ask!
    Many freelancers are too modest or scared of criticism to ask for testimonials. Just because a client doesn’t outrightly compliment your work doesn’t mean they are not happy. As the saying goes, if you don’t ask, you don’t get.

Where to use testimonials

Once you have got some great testimonials, and your clients’ permission to use them (very important this), how can you use them to promote your business? There are a number of ways:

  • Your online profile
    If you have a professional website, put your best testimonials on the front page, or on a side bar so that they are visible on every page. You can manage reviews on Facebook through the settings on your company page and, as mentioned above, you can ask for endorsements from your LinkedIn network.
  • Your CV or portfolio
    Including a few well chosen references on your CV or adding a testimonials page to your freelance portfolio goes a long way to showing your worth to potential clients.
  • Your marketing material
    When using testimonials in your brochure, flyers and other printed material, give as much detail as possible for maximum credibility. Include a photograph, full name and location. Again, make sure you have the permission of your client to do so.
  • Job bids or tenders
    When you are tendering for a contract or project, putting a couple of concise, relevant testimonials at the bottom of the proposal document will add weight to your bid.

It works both ways…

Be reciprocal with testimonials. If you hire subcontractors into your business or work within a team, you should be willing to give testimonials if you have a had a good experience. Doing this builds up good will and will ultimately enhance your own professional reputation.

What do Boox clients say about us? Watch video


Lynne Gowers Written by Lynne Gowers

Was this article helpful?


Although we attempt to ensure that the Information contained in this publication is accurate and up-to-date at the date of publication it may not be comprehensive, we accept no liability for the results of any action taken on the basis of the information they contain and any implied warranties, including but not limited to the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement and accuracy are excluded to the extent that they may be excluded as a matter of law.

Share this blog

View our latest blogs

Take a look at our recent blogs below.

We’re here to help

Discuss your business and accountancy
needs in detail with our friendly team with
absolutely no obligation.

Call our friendly team on 0808 168 0422 or

Request a call back

(Open 8.30am to 5.30pm Monday to Friday)

Emily Ewin New Client Manager
Emily Ewin New Client Manager