A Contractors Guide to Advertising

Knowledge base from Boox

By Jonathan London on 18th July 2014

A Contractors Guide to Advertising

Advertising can be a key component of any successful business, and it’s the same for freelancers and contractors.

Of course, getting your name and services out in the open for all to see can be tricky – not to mention expensive – but there are ways self-employed workers can advertise without breaking the bank completely.

Here are a few ideas in our contractors guide to advertising which you might want to try to help spread the good word about your business.

Guide to Advertising your business

Get a good logo and website

In this digital age more people are likely to ask have you got a website?… before they inquire about your actual skills, and so it’s vital to have a good one set up.

If you’re not a web designer by trade then get a professional to do it for you. Yes, you could do one yourself and save, but a sleek website that’s easy to use is a potential client’s window to your service, and if it’s not up to scratch they may look elsewhere.

The same goes for a logo or brand, make sure you get a good graphic designer in to do the work. Look online for someone who comes recommended by others and don’t be afraid to pay a little more for their expertise. Considering your logo will be going on the majority of your advertising, it’s worth the outlay.

Use local assets

Chances are your client base will be fairly local to you. If this is the case, take advantage of the resources in your community. An ad in a local paper might catch the eye of a potential customer and a business directory will work in the same way.

If you’ve got a little extra in your budget you could even make an advertisement for your local radio station.

There are also other methods, such as door-to-door leafleting. However, this could be time consuming and may not be viewed favourably by your neighbours if they have no need for your service.

Stationery

A nice pen with your logo and contact details on it can be a great way to get your name around – after all, everyone needs a pen at some point!

You can leave these with clients as a small gift/reminder or in places where you think that potential clients may pick them up, like a convention. Stationary can be used in a similar way to your business card but because of it’s usefulness, it’s likely to get your name outside of the confines of someone’s wallet.

It’s simple, but it can be effective and you may be able to claim some of your spend back as a business expend – Keep a look out for out new expenses guide for more information.

Social media and blogging

We’ve said this before, but if you’re not writing your own blog then you really should be. You can fill it with industry insights and advice for prospective clients and put your expertise to use outside of your job.

You can then share your stuff on social media and engage with a larger audience. Blogs and articles act as advertising and also connect with people on a deeper level. Not only are you getting your name out there but you’re also offering valuable information for free!

Consider an agency

If you’re looking to expand and feel you’ll need a more comprehensive advertising campaign, it may be worth talking to a professional agency. A specialist firm will have the know-how you don’t and may be able to extend your reach.

Of course, this will tend to cost more than the above methods and so you must be sure it will be worth it in the long term.

Advertising is a very broad topic and there are many different methods and strategies within it. Working with an agency may help you clarify what it is you want out of your campaign and how best to go about it.

Again, check around, ask other contractors and do your forum research before choosing a company to go with.

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